Chanel's latest fragrance, Coco Mademoiselle Crush Absolu, is a bold and irresistible scent that embodies the spirit of the young Gabrielle Chanel. This new perfume marks a significant step in the franchise, building upon the success of the original Coco Mademoiselle, which has been a symbol of freedom and reinvention for 25 years. With its unique blend of ambery, woody, and fruity notes, the Crush Absolu is a testament to Chanel's commitment to creative excellence and the freedom of becoming who you want to be.
The creation of Coco Mademoiselle Crush Absolu is a testament to the creative freedom and expertise of Chanel's perfumer, Olivier Polge. Polge drew inspiration from the original Coco Mademoiselle, aiming to capture the juxtaposition of olfactive notes, with a focus on the ambery, woody, and fruity accords. The result is a fragrance that is both powdery and woody, with a strong grapefruit and lychee accord that catches the wearer's attention.
The name Coco Mademoiselle Crush Absolu is a clever play on words, with the word 'crush' being used to describe a line of Chanel jewelry since 2015. The name also reflects the fragrance's irresistible and unforgettable nature, with a trail that is pretty amazing. The bottle's design is a nod to the original Coco Mademoiselle, with a deeper beige color and a black background on the label, with 'Crush Absolu' written in gold.
The launch of Coco Mademoiselle Crush Absolu is a strategic move for Chanel, with a focus on creative excellence, respect for heritage, and uncompromising commitment to quality. The fragrance will be available in a 1.7-ounce eau de parfum for $162 and a 3.4-ounce edp for $195, with an estimated retail sales of 100 million euros during its first 12 months on the market.
Simona Cattaneo, president of Chanel Fragrance and Beauty, believes that Chanel fragrances have a unique mindset and allure, with a sense of excellence in every gesture of the value chain. The company's commitment to innovation and sustainability is evident in the recent opening of a 462,848-square-foot fragrance manufacturing site in Venette, France, which is at the forefront of innovation and sustainability.
In conclusion, Coco Mademoiselle Crush Absolu is a testament to Chanel's ability to create fragrances that are both timeless and modern, with a unique blend of notes that captures the essence of the brand. The fragrance is a must-have for anyone who appreciates the art of perfumery and the freedom of self-expression.
